Odwalla case 1 what factors contributed to the outbreak of e coli poisoning described in this case do you believe that odwalla was responsible, wholly or in part, for the outbreak. Read odwalla juice recall crisis free essay and over 88,000 other research documents odwalla juice recall crisis individual case analysis companies in crisis- what to do when it all goes wrong. Odwalla’s corporate crisis took a tragic turn when in november 1996, a 16-month-old child died from e coli after drinking odwalla apple juice as many as 60 other consumers were hospitalized with e coli-related illnesses in a period of just one month.
Odwalla makes healthy fruit smoothies, protein shakes, 100% juices and quenchers using the best fruits and nuts delicious snacks on-the-go. “it is simply outrageous that after all we’ve learned about the importance of pasteurizing fruit juice, especially after the odwalla and sun orchard outbreaks, we still have companies selling unpasteurized juices, and the government allowing it. The web is becoming a tool for crisis management odwalla today launched a site on the internet to handle questions and concerns about the voluntary recall of some of its popular juices, hoping to . Valuable lessons have been learned because of the odwalla crisis in october 1996 odwalla tackled the crisis head on with open and honest intentions the recall strategy that was implemented hinged on four objectives: constant internal communication, personalized customer service, fast and effective .
The 1996 odwalla e coli outbreak began on october 7, 1996, when odwalla produced a batch of apple juice using blemished fruit contaminated with e coli bacterium, which ultimately killed a 16-month-old girl and sickened 66 people odwalla made and marketed unpasteurized fruit juices for the health segment of the juice market. Odwalla immediately recalled its apple juice and all juice blends containing apple juice, amounting to 70% of their product line and affecting more than 4,600 retail accounts in seven states and british columbia. Odwalla juice recall crisis essays: over 180,000 odwalla juice recall crisis essays, odwalla juice recall crisis term papers, odwalla juice recall crisis research paper, book reports 184 990 essays, term and research papers available for unlimited access. Reports from consumers who said they had allergic reactions to odwalla chocolate protein monster have prompted the company to issue a nationwide allergy alert and recall.
The fda subsequently announced a recall of all odwalla juices containing raw apple juice while investigators were unable to locate the exact site of contamination at odwalla’s dinuba, california plant, they did find numerous health code violations there, including poor employee hygiene and a lack of proper sanitization procedures. Odwalla must take full ownership of this crisis and communicate to its stakeholders about the recall process, quality assurance policies and steps taken to resolve the issue the timing and the process is extremely important to communicate effectively. When the odwalla crisis hit, amazon was in its infancy, and whole foods, which often serves as a sort of ambassador for new food and beverage brands, had just a handful of stores.
In terms of crisis management — and outbreaks of foodborne illness are increasingly contributing to the case study literature on crisis management — odwalla responded appropriately company officials responded in a timely and compassionate fashion, initiating a complete recall and co-operating with authorities after a link was first made on . I think odwalla should recall all of its fresh apple juice in order to prevent consumers from having to worry about purchasing the product and getting contaminated until the problem is solved fresh apple juice should not be distributed. Capstone case study 1 | the odwalla juice company crisis 657 coli only 8 percent of the time5 million on the recall effort odwalla hired a public relations firm that constructed a standard explanation that the contamination was unforeseeable and that all appropriate safety measures were in place. Other fresh juice farmers, for not heeding warnings from odwalla’ s crisis (dre w & belluck, 1998) odwalla’ s case, as well as its risk communication, focused attention on new is-. - odwalla juice recall crisis discussion questions: 1 what should the company do regarding the following specific issues a should the company recall all of its .
The contamination led to a mass recall of some odwalla juices in the western united states the company has since begun flash pasteurization of its apple juice. Although the recall involved 13 products, all containing unpasteurized apple juice, which accounted for about 70 percent of odwallaвђ™s sales, odwalla put the health and safety of those affected in their first concern. California-based odwalla inc, the maker of odwalla fruit juices, issued a nationwide recall wednesday of all its products containing apple juice after health officials linked it to an outbreak of .
To boost sales following the recall, odwalla reformulated five products to remove their apple juice content, and released them in november 1996 flash pasteurization , as well as several other safety precautions,  were introduced to the manufacturing process, and the juices reappeared on store shelves on december 5, 1996. The second shot will come later this summer, when odwalla starts selling its popular carrot juice for the first time since the recall carrot juice was not tainted with e coli, but it was . Odwalla juice recall crisis discussion questions: 1 what should the company do regarding the following specific issues a should the company recall all of its fresh apple juice, just those batches considered potentially contaminated, or not recall any of the product.